Long description
The diagram is presented in a box, where the horizontal side is labelled “Pressures for local responsiveness” moving from weak at the left end to strong at the right end. The vertical side on the left is labelled “pressures for global integration” and moves from weak at the lower end to strong at the upper end.
The four strategies placed in the four quarters are as follows:
Top left corresponding to strong on the vertical side and weak on the horizontal side:
Global strategy: more likely in global industries
Top right corresponding to strong on the vertical side and strong on the horizontal side:
Transnational strategy: more likely in global industries
Bottom right corresponding to weak on the vertical side and strong on the horizontal ...
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