Building the Global Firm
11.2 Understand building the global firm.
Exhibit 11.1 illustrates the dimensions of the successful international firm. Visionary leadership, strong organizational culture, and superior organizational processes characterize successful global firms. They employ an appropriate organizational structure and strategies that optimize international operations.7 We examine each of these five key dimensions in detail next.
Exhibit 11.1
Five Key Dimensions of Successful International Firms
Visionary Leadership
In successful companies, senior management develops a vision of what it wants its firm ...
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