3Important Background
BUILDING COMMITMENT
Building commitment within all of the projects’ stakeholders is essential, but few project managers seem to understand how important it is and know how to do it. They also don’t know how easily it can be eroded. The commitment process is made up of three phases:
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Phase 1—Preparation
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Phase 2—Acceptance
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Phase 3—Commitment
Each of these three phases represents a critical juncture in the commitment process. Each phase has a number of degrees of support (stages) for the change project (see Table 3.1).
As an individual or organization moves from one stage to the next, the commitment to the change increases. Also, the degree of effort and time required to invest in the innovative change management (ICM) ...
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