Part II
Digital, Mobile and Social Commerce
Chapter 6
E-Business & E-Commerce Models and Strategies
Quick Look
Case 1, Opening Case: The Google Universe
6.1 E-Business Challenges and Strategies
6.2 Business-to-consumer (B2C) e-Commerce
6.3 Business-to-business (B2B) e-Commerce and e-Procurement
6.4 E-Government and Public Sector IT Trends
6.5 E-Commerce Support Services and Digital Marketing Communications
6.6 E-Business Ethics and Legal Issues
Key Terms
Chapter 6 Link Library
Evaluate and Expand Your Learning
- IT and Data Management Decisions
- Questions for Discussion & Review
- Online Activities
- Collaborative Work
Case 2, E-Government: Increasing Productivity and Efficiency with Cloud and Mobile Technologies
Case 3, Video Case: Finding Your Dream Home in the Age of E-Commerce
Data Analysis & Decision Making: Creating Visualizations Using Public Online Datasets
References
Learning Outcomes
Explain how e-business processes improve productivity, efficiency and competitive advantage for business organizations and the public sector (government and nonprofit organizations.)
Describe five key challenges faced by online retail businesses in the business-to-consumer (B2C) marketplace.
Identify ...
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