Chapter 2Prime Ways to Monetize Information
As discussed in chapter 1, the first mental roadblock to monetizing information is a failure to think beyond selling it. Painting yourself or your organization into that corner limits the economic potential of your information. Instead, think more broadly about the broad-brush “methods utilized to generate profit.”
The trend to see and use information as an asset is still in the “early adoption” phase, making doing so a competitive differentiator for leading organizations. But even when information leaders have embraced this idea, there’s an array of challenges to transform the idea of value into a reality that benefits the organization.
Information has economic value that organizations can “turn into ...
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