Chapter 1Why Monetize Information
Take the A1081 heading towards Harpenden and St. Albans. After about two miles you will come to a mini roundabout, carry straight on towards Harpenden. Take the first turn on the left after a quarter-mile, signed “Thrales End Lane.” After another quarter-mile the road takes a sharp right hand-bend, just before this corner there is an entrance on your left hand side signposted “Thrales End Business Centre.”1
You are now at the farm of Ian Pigott somewhere in Hertfordshire, England. This wheat, oats, and barley farm may be at the “end of Thrales,” but it’s at the forefront of monetizing information.
Pigott watches as his autonomous 11-ton John Deere tractor thunders across two thousand acres of farmland every week ...
Get Infonomics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
