INDEX
#Ad 64
#notsponsored hashtag 70
#paid 55
#ReTree campaign 23
#Sponsored 64
#sponsored hashtag 70
academic measurement 94–95
accidents 78
Adidas 37
advertisements 1, 3, 11–16, 28, 33, 40, 61–64, 66, 70–71, 80
advertising: disclosure 61–64, 70; distinctiveness 33; embeddedness 51; endorsers 27–28, 32; exposure to 1–2; focus of 11; individual’s susceptibility to 46; influencer campaigns 86, 92, 104, 106; information 53; labels required for 64; paid media 11–16; regulations 61, 66, 70–72, 83; skepticism 48; social media 20; spending by Patagonia 10; word-of-mouth campaigns 35
Advertising Code of Ethics (Australia) 63
Advertising Standards Authority (ASA) 63, 64
Aeropostale 29
AI influencers 99
Air Pods 1
Amazon Prime Video ...
