1INTRODUCTION TO INFLUENCERS

It is 7 am on a Monday morning. Your phone alarm beeps to wake you up. You lie in the bed and check your social media accounts… Instagram, Facebook, Twitter. Pretty soon, you realize it is 7:30 am and you’ll be late to work if you don’t hurry. Once out the door, you pop in your Air Pods and listen to your Spotify playlist, which helps you ignore the crowded subway. During the day in the office, you peek pretty regularly at your social media apps on the phone to make sure you are keeping up with the news, as well as your friends’ posts. A daily news podcast accompanies you home, and after a quick ready-to-eat dinner, you settle down to watch your new favorite streamed show on Hulu or Amazon Prime Video or Netflix. ...

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