Sales and Marketing Derivatives
KPI: Percentage of Contribution by Each Marketing Channel Resulting in Contract Execution
Owner |
Sales Department |
Data Sources and Collection |
The Sales Department, the Social Media Manager, and the CVB will have all this information with annual results for all channel categories. |
Reporting Frequency |
Annually |
Why This KPI Is Useful
This KPI records marketing channel contributions that result in a signed license agreement. Results from this data will inform marketing spending and investments and, most importantly, Sales Department’s advertising expense and sales time allocated to each channel. While there are no industry benchmarks for comparison, there is plenty of published research on the ...
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