The Logic of Fit and Focus
Everyone that has ever done anything significant first found themselves in the place where the status quo no longer was enough.
—TemitOpe Ibrahim
This chapter introduces the strategic thinking narrative of Lou Gerstner, the chief executive officer of IBM and a leader of one of the most remarkable business turnarounds in history. The many quotes in this chapter are drawn from Gerstner’s book, Who Says Elephants Can’t Dance?, which is his account of his experience in crafting strategy.* This narrative shares many of the same principles as those of Billy Beane and Christopher Columbus, but it differs in that it takes place in a complex, large, and global technology business.
Lou Gerstner and ...
Get How to Think Strategically now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
