CHAPTER 6

The Fuzzy Front End of Strategy

Turning Weak Signals Into Actionable Initiatives

I have always been driven to buck the system, to innovate, to take things beyond where they’ve been.

Sam Walton

Projects are familiar organizational landmarks. In theory, all projects start with a charter, which is a formal commitment by the organization to invest resources to pursue valued organizational outcomes. Typically, the charter identifies the project team, the project manager, and the scope of the project. This information becomes the input for project planning and execution. Next, the project team plans its work and works its plan. Projects are closed with verification of requirements or when management decides to transfer resources elsewhere. ...

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