Why Strategic Thinking Is Rare
When You Have the Wrong Map, Its Accuracy Doesn’t Matter
There is a fundamental difference between operational effectiveness and strategy.
—Michael Porter
The simplest explanation for why strategic thinking is rare in larger organizations is that most people in most organizations function comfortably with an alternative. That alternative is operational thinking, which is a manifestation of their experiences with the day-to-day, get-things-done pressures of managing the organization.
I’ve heard many times people say, “I’m too busy to think strategically.” Their management of their time and priorities is at the crux of the matter, and the simple answer is to create time on the calendar for strategic thinking. ...
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