I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
—Maya Angelou
Marketing is about bringing potential clients to you. Networking is about your going out to find clients. Networking is face-to-face interactive marketing. It forces you out of your home office cocoon to meet and talk with other people. For most of us it is unusual to be able to find a viable client just by looking at a room full of people. Even when you cannot identify any prospects, the people in the room can still become a conduit to your potential customers. The best parts about networking are that anyone can do it and the costs can be kept very low.
Networking is like ...
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