CHAPTER 23

Que?

The Internet has gifted us the ability to speak to people in countries all over the globe. Our websites are visited, accidentally or on purpose, by people from many different nations, cultures, and languages. So, with the potential for new markets opening up, if you are thinking of selling your products and services abroad, you may be thinking of how you can translate your copy into another language.

Language is wonderful: words with multiple meanings, regional expressions, or turns of phrase, slang and local sayings—all there to trip us up. If you are considering turning your carefully crafted product manuals, instructions, printed material, and web copy into another language that you are not fully familiar with, look for good ...

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