Contents
What Is This Book Going to Do for You?
Chapter 3 Nobody Understands Me
Chapter 4 What, Who, Why, How, and When?
Chapter 7 What Makes Us Share?
Chapter 8 Setting the Tone and Delivering the Goods
Chapter 9 The Long and Short of It
Chapter 12 Successful Sales Copywriting Starts Here
Chapter 14 Press Releases and How to Write a Headline
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