For printed or online content the testimonial is one of your best marketing tools. When it comes to a reassuring presence on a website, within brochures, or on professional forums like LinkedIn, there is nothing better. Real recommendations; great little adverts for your products and services, where are yours?
If you are one of the many businesses that collect them lovingly in a file, only to be seen by a tiny percentage of your potential customers, if at all, you are not alone.
Possibly offending our naturally modest sensibilities, it may feel a bit like showing off, yet if someone has taken the time and effort to put together good words about what you do, it seems churlish not to use them, especially as they offer a ...
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