Press Releases and How to Write a Headline
Start your content conversation with a story . . .
What Are They?
A press release is not an advertisement; it is a way to attract attention by telling your business story and is a good way to raise your profile.
Why Use Them?
Press releases can show your resourcefulness, industry acumen, corporate social responsibility, and community involvement. All these will create interest in your business, reinforcing your credentials and attracting attention and potential new customers.
You can write and send out your own press release or use a PR agency to create and send them for you. Part of a PR agency’s job is to forge good relationships with regional and national press. They may also specialize ...
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