Some traditional direct marketing tools can become more powerful when you integrate content marketing strategies. Helping to create and support greater engagement, the traditional sales brochure is one.
What Are They?
A printed brochure should be an enticing snapshot of the benefits your business brings; it can be about your top-selling products; it can focus on your expertise and history; it can be an instruction manual, but it cannot be all those things at once effectively. Whatever form your brochure takes, it should always be a powerful selling tool that is very clear in its objectives; it’s also a great way to deliver engaging content.
- A brochure is a linear piece of marketing—there is a beginning, a middle, and an ...
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