Working Out Your Content Strategy
Your content strategy is going to deliver your content marketing; in other words, it’s going to help you get your message out there. It’s about being the best answer to your core customer’s questions.
A reality check for our ideas and budget—what we want to create and what is achievable may be some way apart. In order to be effective it is better to start slowly, be consistent and build, rather than go mad, fizzle out, and squander your efforts. A written plan or strategy is very important with review dates in the diary to measure how successful your strategy is performing. If you find you have the will but not the way to create what you need, it would be worth considering outsourcing to ...
Get How to Get Inside Someone's Mind and Stay There now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
