Before we proceed, I just want to underline a very important, if not central, element of content marketing.
Think about your business culture and be honest about your attitude to the Internet and social media, your capacity to take on additional work, and the skills you have to deliver it. But most importantly:
Are You Comfortable with Giving Stuff Away?
I hope so, because that is exactly what we are about to do. It can often be counterintuitive, yet it works so well. Ancient wisdom was not wrong:
Give and it will be given to you. (Luke, Ch. 6 v38)
Can You Share Like You Mean It?
You must let your content do its job. Once you have created content you need to be alive to the different opportunities to use it. Content marketing ...
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