Think Like Your Customer
The main focus of content marketing is not the hard sell; it’s to help inform your customer, and in order for it to do that, you must understand them, their needs, and their “pain,” and be able to think like them. You need to tell them what they need to hear, which in general terms means consistent, valuable information relevant to their lives. Working out what you need to deliver is about empathy and “walking in their shoes.” Because when you understand how someone feels and why—their motives for arriving at a certain set of values or opinions—you’re a good way to knowing what content will interest and inspire them to take action.
Before you criticize someone, walk a mile in his shoes. ...
Get How to Get Inside Someone's Mind and Stay There now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
