A Short But Important Chapter
Good content marketing makes people stop and think, then do something in a different way—your way.
Imagine creating customers who look forward to receiving your content—how would that boost your brand loyalty, referrals, and profit?
Can’t Buy Me Love
Now, let’s be clear; content marketing is not direct selling. As we touched on right in the beginning of the book, content marketing is about engaging your customer: connecting with people who are searching for the information you are producing. They want to learn and make sound buying decisions and are, therefore, already interested in what you have to offer.
Once your customers are engaged, content marketing is about changing their behavior ...
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