What Is This Book Going to Do for You?
This book is your starter guide to content marketing.
Focusing on content creation and management, it delivers the fundamentals of brand awareness, strategy, and message creation to help you build a profitable business.
What Is Content Marketing?
Content marketing is the creation and delivery of relevant and valuable information by businesses to help them stand out, influence, and engage more customers—all with the aim of increasing profit.
Is it new? No, it’s not. Smart businesses have been using ways to get to know and keep hold of good customers by giving them information, advice, and support for years, and it works. With the arrival of the Internet and fast digital printing, the delivery of content is ...
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