Contents
Chapter 1 Why Has Analytics Missed the Mark?
Chapter 2 Developing Actionable Segmentation
Chapter 3 Gaining Deeper Insights Into Customers
Chapter 4 How the 541-Rule Has Changed the Game of Direct Mail
Chapter 5 How to Make Catalog Profitable in the Digital Age
Chapter 6 Integration Between E-mail, CRM, Google, and Social
Chapter 7 How to Revamp Your Underperforming Loyalty Program
Chapter 8 Customer Lifetime Value Demystified
Chapter 9 Measuring Success With MMM, MTA, and Promotional Lift
Get Highly Effective Marketing Analytics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
