Davenport, T., and J. Harris. 2007. Competing on Analytics: The New Science of Winning. Boston: Harvard Business Press.
Davenport, T., and J. Harris. 2010. Robert Morison Analytics at Work: Smarter Decisions, Better Results. Boston: Harvard Business Press.
Eckerson, W. 2012. Secret of Analytical Leaders: Insights from Information Insiders. Westfield NJ: Technics Publications.
MacDonald, M.H., and I. Dunbar. 2009. Market Segmentation. New York, NY: Elsevier.
Farris, P.W., N. Bendle, P. Phillip, and D. Reibstein. 2010. Marketing Metrics, 2nd ed., New Jersey: Pearson Education, Inc.
Schmid, J. 2000. Creating a Profitable Catalog. Lincolnwood: NTC Business Books.
Get Highly Effective Marketing Analytics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
