Contents
Chapter 1: The Green Wave in Tight Times
The green pressures that continue to evolve and the unique forces brewing today
Efficiency for survival and short-term profit when cash is tight
Knowing your business better and where to look for savings and innovation opportunities
Disruptive, heretical green innovation—getting to the future first
Chapter 5: Get (Your People) Engaged
Using a green lens to keep your best employees motivated in the worst of times
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