Green Recovery

Author’s Note

While Green Recovery is fairly self-explanatory, I want to share a few thoughts about how a reader might approach this book. I also want to be transparent about my perspective and my work in this field.

First, I believe that environmental action, when done in a smart way, can create value quickly and save money fast. But of course, going green can require up-front capital at times. So I often make the distinction in the book between investments and costs. I would never say that going green is always win-win in a directly measurable way—there are often trade-offs. But investing wisely in getting leaner, smarter, and more creative will generally pay off when you include all types of value (reduced costs, lower risk, more resilient ...