Google Advertising Tools, 2nd Edition

AdSense for Domains

AdSense for Domains is a program for parked domains, meaning domains that are not in active use. There are many reasons someone might want to park a domain, including the intention of speculating in domain names and protecting existing related domain names from falling into the hands of competitors.

In the AdSense for Domains program, you redirect the site to Google’s servers and Google supplies content and advertising based on the domain name, the keywords you supply, and the visual scheme you choose.

Note

AdSense for Domains seems like an “if you can’t beat ’em, join ’em” strategy: recognizing that parked domains are a magnet for spam websites, Google is offering a way to present quality spam that is under their control.

To get started with AdSense for Domains, from the AdSense Setup page, click AdSense for Domains. Next, add your parked domains as shown in Figure 8-46.

The next step is to follow Google’s directions to modify the DNS (Domain Name Server) records at your domain registrar. This allows Google access to your parked site to add the content.

Figure 8-46. Add the domains you want to include in the program

If you’ve registered your domain with one of the more popular domain registrars, Google provides detailed step-by-step instructions for how to make these changes. When you add a domain, you’ll see a link to these instructions as shown in Figure 8-47.

If your ...