Contents
Part I The Global Competitive Environment
Chapter 1 The Globalization of Markets and Competition
Chapter 2 The Globalization of Companies and Competitive Advantage
Chapter 3 The Globalization of Opportunity and Risk
Chapter 4 The Globalization of Corporate Social Responsibility
Part II Global Strategy Development
Chapter 5 Assessing a Company’s Resource Base and Capabilities for Going Global
Chapter 6 Global Strategy Formulation
Chapter 7 Target Market Selection and Entry Strategies
Part III Global Strategic Management
Chapter 8 Globalizing the Value Proposition
Chapter 9 Global Positioning and Branding
Chapter 10 Globalizing the Value Creation Infrastructure
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