Assessing a Company’s Resource Base and Capabilities for Going Global
Introduction
This chapter focuses on how managers can identify the key company resources and capabilities around which they can build successful global strategies.1 The resource-based view (RBV) of a firm is an important framework for conducting this type of analysis. This approach examines a variety of specific types of resources and capabilities that all firms possess in some form and then evaluates the degree to which they serve as the basis for creating a sustained competitive advantage based on industry and competitive considerations.
Next, we review the concept of core competencies and its relation to strategy formulation and the development of a global competitive ...
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