CHAPTER 3

The Sequence for Success

So far, we’ve described two “cornerstones” or basic concepts that are the foundation for this book. The first cornerstone is diversity appreciation; Chapter 1 documented the increasing diversity of the workforce and explained why diversity is a competitive advantage for organizations.

The second cornerstone is cultural competence; Chapter 2 showed how differences in employees’ cultural values, customs, and communication patterns require managers to be skillful in navigating among these differences. Culturally competent managers know how to develop positive relationships with diverse employees that will positively affect workers’ loyalty, satisfaction, and productivity.

In Chapter 3 we build on these two cornerstones ...

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