Gamify: How Gamification Motivates People to Do Extraordinary Things

ACKNOWLEDGMENTS

Gamify is the product of a team effort over a few years, starting with Nick Gall’s thought leadership on emergent systems and design thinking which formed an essential base to the development of many of the ideas in the book. My early research on gamification developed with collaboration from Mary Mesaglio, whose expertise on innovation management was essential, and Brian Blau, who provided invaluable insights into the world of game development.

Gartner’s gamification research got a tremendous boost in 2011 with the support of the Gartner Fellows, in particular Tom Austin, Mark Raskino, Jackie Fenn, and Dave Aron, who provided the early support for developing the research topic under Gartner’s Maverick Research Program. In 2012, ...