Future Ready

Notes

Chapter 1

1. 1. Throughout this book, we will use “firm” to represent all enterprises. In our research, teaching, and workshops, we have found the framework to be broadly applicable to for-profit firms, not-for-profit organizations, and government.

2. 2. See Sebastian, I. M., Weill, P., and Woerner, S. L., “Driving Growth in Digital Ecosystems,” MIT Sloan Management Review (Fall 2020, Reprint 62127): https://sloanreview.mit.edu/article/driving-growth-in-digital-ecosystems/.

3. 3. See Weill, P., Woerner, S. L., and Shah, A., “Does Your C-Suite Have Enough Digital Smarts?,” MIT Sloan Management Review (Spring 2021, Reprint 62320): https://sloanreview.mit.edu/article/does-your-c-suite-have-enough-digital-smarts/. On December 15, 2020, Inspire Brands ...