Chapter 1 Creating the Future-Ready Firm

As the world rapidly digitizes, firms are racing to first create new value from digital and then capture that value from digital in their financial performance.1 A digital economy not only creates opportunities for many firms but also erects barriers to those firms that can’t adapt fast enough. Think of Schneider Electric helping their customers reduce energy costs by up to 30 percent while generating half their revenue from IoT (Internet of Things) enabled services—developing this opportunity took vision, time, and investment that will be difficult to match. Or think of CEMEX creating an entirely new and much better way of interacting with jobsite managers with a mobile solution that simplifies ordering ...

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