From Demo to Delivery

Chapter 9

Publicity and Radio Promotion

Paul Allen

In This Chapter

■   Introduction

■   Label Publicity

□   Publicity in the Music Business—A Historical Perspective

■   The Label Publicity Department

□   Staffing the Publicity Department

■   Tools of the Label Publicity Department

□   The Database

□   The Press Release

□   The Anatomy of a Press Release

□   The Bio

□   The Press Kit

□   Photos and Video

□   Working with the Artist’s Image

□   Evaluation of Publicity Campaigns

■   Target Marketing Through the Publicity Plan

□   The Publicity Plan

□   Budgets for Money and Time

■   Television Appearances

□   News Shows

□   Talk-Entertainment Shows

□   Award Shows

■   Comparing Publicity and Record Promotion

■   Getting a Recording on the Radio ...