STEP 7
High-Level Product Specification
IN THIS STEP, YOU WILL:
- Create a visual representation of your product.
- Focus on the benefits of your product created by the features and not just the features.
Defining the High-Level Product Specification at this time ensures that it is more focused on your target customer and also that everyone agrees on what “it” is.
We are already at Step 7 and only now beginning to outline what your product will look like. So far, you have tightly defined your customer, what they need, and how they will use what you want to sell them, even though the actual details of the product are still rather fuzzy. That all starts to change now. You will start by creating a general definition of the product. You will continue to learn more and to refine this product definition over the remaining 24 Steps.
Traditionalists would argue that this step is coming too late in the process, but if you start by defining the product rather than learning about your customer, ...
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