Data Driven

INTRODUCTION

Data Are Business Assets

Savvy managers know that their futures, and that of their organization, depend on data and information. They know that data are crucial to everything they do, from understanding customers to developing a product and setting a direction. They sense that data and information are not just “the lifeblood of the Information Age,” but the means by which they distance themselves from their competitors. Indeed, they realize that the stakes are so high that data and information must be treated as strategic assets. Smart managers want in.

However, managers are frustrated because their organizations do not pay data and information their due. Most data sit unused, with opportunities to create new products, identify ...