Data Driven

CHAPTER FOUR

Making Better Decisions

My second prescription calls for organizations to put their data and information to work both inside the organization and out. Inside, they must leverage them to speed supply chains, connect departments, develop a total view of the customer and understand customer profitability, first improve and then optimize their business processes, better manage their increasingly multinational employee base, ferret out unnecessary expense, and speed innovation. Indeed, they must make every employee a knowledge worker, driving data and information into every nook and cranny of every operation, customer interaction, decision, and plan. The focus of this chapter is doing so in decision making, because once decision makers ...