Contents
Foreword by Nicolas Gonda
1 Allow Myself to Introduce … Myself
2 Let’s Get One Thing Out of the Way, Shall We?
3 So What the Hell Is Crowdsourcing Anyway?
4 A Most Excellent Crowdsourcing Adventure
5 The Moment of Truth—My Definition of Crowdsourcing
6 Why Should We Crowdsource? (Will You Whistle for Me?)
7 Digging Deeper—The Power of Crowdsourcing
8 Case Study #1: Sheila Scorned
9 What Word in Social Media Don’t You Understand?
10 Taking It to the Streets—Networking Offline—Get off My Facebook and in My Face
12 Crowdfunding—Get Your Money for Nothin’ and Your Chicks for Free
13 A Guy Walks Into a Bar and Asks Everyone to Donate $1,000 to His Crowdfunding Campaign
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