Chapter 11
Crisis Planning in the Conversation Age
(with Bernice Stevens)
In 2011, Burson Marsteller, a leading public relations firm, did a study on crisis preparedness in the age of social media.1 More than 40% of business decision-makers reported it is harder to plan for a crisis today. Why? The rise of the social media has increased companies’ vulnerability to crises, reported 55% of respondents. More than 80% saw that vulnerability gaining not losing traction too. Social media is a permanent fixture in society. Now, deal with it.
As we have discussed in our case studies, the social media can influence crises in a number of ways. It can cause them, react to them, or be some combination of the two.
Business Decisions
It would be great if ...
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