Crisis Communications: The Definitive Guide to Managing the Message

Notes

PREFACE

1. A geobyte is a 1 followed by 30 digits and is equal to about 1,000 brontobytes, which is approximately 1,000 yottabytes, which is about 1,000 zettabytes, which is about 1,000 exabytes, which is about 1,000 petabytes, which is about 1,000 terabytes, which is about 1,000 gigabytes … or just think of it as the digital equivalent of a barrel of ink.

2. Trying to learn from crisis successes is misleading and sometimes dangerous. Many companies that wish to better their chances of surviving a crisis mistakenly focus on trying to copy the success of others. Since no two crises are identical, it is unlikely that yours will be an exact duplicate of someone else’s. So, trying to emulate what one company did in its crisis might be akin ...