Crisis Communications: The Definitive Guide to Managing the Message

Preface

“Fortune Favors the Bold”

Some years ago, I wrote Crisis Management: Planning for the Inevitable, the first book ever written on the subject. It took the position, as the subtitle boldly asserts, that today, a crisis in business is as inevitable as death and taxes; it is not a question of if, but rather when. The passing years have only reinforced that ironclad belief, and I daresay the universe—bolstered by sad history lessons and a veritable graveyard littered with companies and managers that have fallen victim to all manner of crises—agrees with me.

In that book, and at that time, I believed that I had included everything that needed to be said about crisis communications. In fact, I devoted two full chapters to the subject, one subtitled ...