Chapter 8. Case Studies: The Power of the Upper Right
In Chapters 8 and 9, we present case studies of products and companies that have successfully Moved to the Upper Right. The examples in this chapter, ranging from baseball parks to office chairs, epitomize the ideas and methods discussed in this book and serve as benchmarks for any company that wants to create breakthrough products.
Overview of Case Studies
This section summarizes the nine case studies presented in this chapter.
- We begin with America's favorite pasttime, seeing how the new breed of baseball stadiums position themselves clearly in the Upper Right.
- Next the Black & Decker SnakeLight focuses again on consumer products responding to a new POG in a somewhat saturated arena. ...
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