Communicate Like a Leader

CHAPTER 18

Respond Promptly in the Age of Twitter

Leaders who make it a practice to draw out the thoughts and ideas of their subordinates and who are receptive even to bad news will be properly informed. Communicate downward to subordinates with at least the same care and attention as you communicate upward to superiors.

—L. B. BELKER, INSURANCE EXECUTIVE AND AUTHOR

Ninety-six percent of current smartphone owners say they rarely or never shut off their phones. Users expect to be in touch constantly with friends, family, or colleagues on social media.¹¹ With unlimited texting and tools and new apps entering the marketplace like popcorn, people can schedule their memes and messages to land every twenty to thirty minutes.

On social media, the expectation ...