2 Strategic and Tactical Considerations of Change

Learning Objectives

The learning objectives of this chapter are:

  • The Benefits of Change within an Organization

  • Transformational Strategies

    • Focus on Quality Strategy

    • Search Conferences Strategy

    • Lead–Lag Strategy

    • Bottom-Up or Top-Down Strategy

    • Experimentation Strategy

  • Interpersonal Skills

  • Two Change Models for Consideration

    • Matrix of Change

    • Plan-Do-Check-Act Model

Benefits of Change

The benefits of change are considerable, with impacts occurring at both the organizational and individual levels. Any organization seeking to maintain a competitive edge must change to benefit from technological advances, market adjustments, and customer interests. When an improvement ...

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