Visual Summary

SQ1 How can the ACE process help you persuade your audience?

An illustration summarizes the ACE communication process.

SQ2 What are the basic elements of persuasion?

  1. Building credibility

  2. Constructing a logical argument

  3. Appealing to your audience’s emotions

  • Rely on proven principles:

    • Maslow: safety, love, belonging, self-esteem, self-actualization

    • Cialdini: consistency, social proof, liking, reciprocity, scarcity

  • Show emotional commitment

  • Use storytelling and powerful ...

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