Contents - Big Data War [Book]

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Contents

Part 1 Dump the Data

Chapter 1 Global Data War

Chapter 2 Why Did Google TV Fail?

Chapter 3 Why Do They Analyze Data?

Part 2 Data is Human

Chapter 4 Think as a Customer

Chapter 5 Big Data – Start from Human

Chapter 6 Why Does Nike Compete with Nintendo?

Part 3 Data Is Created by Me

Chapter 7 Knowing Necessary Data Is Everything in Data Analytics

Chapter 8 Create Data

Part 4 We Don’t Need the Past

Chapter 9 Predict Human Unconsciousness

Chapter 10 Anything with a Pattern Can Be Predicted

Part 5 What Matters at the End is Performance

Chapter 11 Data Is Strategy

Chapter 12 Big Data – A Long Way to Go

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