Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

P A R T     O N E

MEASURING BUSINESS STRATEGY

COMPANIES USING THE BALANCED SCORECARD as the corner-stone of a new strategic management system have two tasks: first, they must build the scorecard, and, second, they must use the scorecard. We have organized the book into these two tasks. Part One, Chapters 3 through 8, describes the construction of a Balanced Scorecard. Part Two, Chapters 9 through 12, explains how companies are using the Balanced Scorecard as an integrated strategic-management system.

Of course, the two tasks are not independent. ...