Organizational Effectiveness: Excellence in Public Relations Management
How do we define and measure excellence in public relations management? Studying the factors of excellence allow one to know how to help organizations achieve their goals and be the most effective they can be, as well as the best way in which public relations should be conducted.
Effectiveness and Excellence
Organizational effectiveness is achieved when any type of organization becomes efficient at accomplishing its goals and mission. Organizational effectiveness can be defined in two ways: (1) the strategic constituencies perspective, or (2) the goal attainment perspective.
In the strategic constituencies’ perspective, groups who have influence over the organization ...
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