Advertising A New Approach (RLE Advertising)

6

Morals

 

WE HAVE now examined a number of the general ideas involved in advertising and we are moving towards a consideration of the actual processes of the advertising business.

The last general issue to be discussed, before we get down to particular operational questions, is that of morals. In most studies of individual branches of economic activity—for example coalmining or retail distribution—such an examination would hardly seem to be necessary. Not that those activities are free from moral problems—but it would not normally be thought that any harm was being done, or difficulties glossed over, if these questions were left aside for the time being. With advertising it is different. The public discussion of advertising is shot through with ...